Small businesses often pour effort into getting traffic (SEO, ads, social), then lose people on a site that's hard to use or slow to load. These five mistakes show up again and again and have a direct impact on conversions.
Slow load times
Every second of delay costs you visitors and trust. Optimize images, use a fast host, and keep the critical path lean.
Unclear call to action
If visitors can't tell what to do next (call, book, buy), they leave. One primary CTA above the fold and repeated where it makes sense.
Mobile unfriendly layout
Most traffic is mobile. Tiny text, horizontal scrolling, and buttons that are hard to tap will send users away.
No trust signals
Reviews, credentials, and clear contact info reduce friction. People need to feel safe before they reach out or buy.
Cluttered or outdated design
Busy layouts and old aesthetics hurt credibility. A clean, current design doesn't have to be expensive; it just has to be intentional. We'll go through each with concrete fixes you can apply this week.