Website builders like Wix, Squarespace, or Shopify themes get you online quickly and cheaply. They're a good fit when you need a simple presence and don't need unique flows or heavy optimization.
Custom websites make sense when you've outgrown templates: when you need specific functionality, a distinct brand experience, or performance and SEO that templates can't deliver. You pay more upfront but get a solution built for your goals, with clean code and room to grow.
We'll compare cost, flexibility, speed to launch, and long term ownership so you can decide whether to start with a builder or invest in a custom build from day one.